Real Life Stories
Published August 30, 2018
Concept Mapping: A Great Instructional Strategy That Encourages Transfer of Knowledge and Critical Thinking
A while back, in a marketing strategy course of the Fashion Marketing Program, I integrated a project where students would identify the problems experienced by a fashion retailer who was struggling. They then had to propose solutions, find objectives and strategies and create an action plan. It became a very linear project for the students: 2 assignments of 20 marks each. The students would get into groups of 5 and divide up the work, “You do part A, you do part B and I’ll do part C…” etc. Each student would summit their part and the assignment had very little cohesiveness. I even had to tell the students to at least assign the proofreading of the entire work to one of the members of the group and make sure they all used the same font. I could tell which of the students were doing the work.